Sales
Channel Development
The
key to any successful business is getting your sales people
in front of decision makers when they are making decisions.
Businesses have several choices that they can make when
it comes to creating an appropriate sales channel. Taking
into consideration the size of the company, the average
value of you orders, the product expertise level required
to sell your product/service among a number of factors
you can chose from direct sales, independant representatives
or distribution. A combination of the each may also be
the appropriate solution.
Determining
the required management infrastructure to direct the sales
force is also important. Sales management should be scaled
to the size of your potential market and the control required
or desired over the sales process. If your market is local
or regional, you can implement a more informal, shallower
managment structure. If your market is national or internationl
in scope you are probably going to need a more formal
sales management structure.
Whether
your sales channel is direct sales, independent reps,
distributors or any combination, Lion's Head Consulting
can help you maximize their effectiveness through rep
and distributor identification, sales and technical training
and incentive analysis.
Inside
Sales Development
The
creation of an efficient and effective Inside Sales staff
is one of the most important steps that a business can
take. In the right circumstance a good Inside Sales department
can minimize or elimnate the need for a outside sales
staff. In most circumstances, a first rate Inside Sales
staff makes your outside sales effort more productive.
Lion's Head Consulting can assist your company improve
on lead qualification and customer relationship management,
quote and quote follow-up and lead fulfillment.
To
see a case study of Sales Development click
here, or for more information on what Lion's Head
Consulting can do for you, send us an email at info@lions-headconsulting.com
or fill out a Quote Request
for a free intial consultation and proposal.
